Understanding search trends with Pytrends
In marketing, market research refers to finding relevant, actionable, and novel knowledge about a given target market, which is always important when planning commercial strategies. This means that the intention is to find information that allows us to know more about the needs of a given market and how the business can meet them with its products and services. We access this knowledge by running data analysis to find previously unseen patterns. This new insight allows companies to do the following:
- Be able to innovate by actually meeting needs
- Gain a better understanding of the customers in a given market
- Monitor brand awareness, and more
In this chapter, we will analyze a set of financial assets and how they perform in different markets, and what people are searching for when they search for these assets. The four assets we will be tracking in particular are bitcoin, real estate, bonds, and stocks. These assets are...