You're reading from Salesforce B2C Solution Architect's Handbook Leverage Salesforce to create scalable and cohesive business-to-consumer experiences

Product type Paperback

Published in May 2024

Publisher Packt

ISBN-13 9781804619902

Length 464 pages

Edition 2nd Edition

Languages

Apex

Tools

Salesforce

Concepts

CRM

Authors (2):

Melissa Murphy

Mike King

Preface

1. Part 1:Customer 360 Component Products

2. Chapter 1: De-Mystifying Salesforce FREE CHAPTER

3. Chapter 2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with B2C Commerce

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Know Your Customer with Data Cloud (DC)

7. Chapter 6: Salesforce Ecosystem – Building a Complete Solution

8. Part 2: Architecture of Customer 360 Solutions

9. Chapter 7: Role of a Solution Architect

10. Chapter 8: Integration Architecture Options

11. Chapter 9: Creating a 360° View of the Customer

12. Chapter 10: Customizing for Common Business Needs

13. Chapter 11: Enterprise Integration Strategies

14. Part 3: Salesforce Certified B2C Solution Architect

15. Chapter 12: Exam Preparation Tools and Techniques

16. Chapter 13: Prerequisite Certifications

17. Chapter 14: Commerce and Integration

18. Chapter 15: Certification Scenarios

19. Assessments

20. Index

21. Other Books You May Enjoy

Questions

Which of the following Salesforce products are built on the Lightning Platform?
1. B2C Commerce
2. Marketing Cloud Engagement
3. Service Cloud
True or false: A Salesforce Object represents a single record in the underlying database table.
True or false: When looking to add a feature to B2C Commerce that isn’t supported natively, you should first evaluate solutions from AppExchange?
When extending the Lightning Platform data model, what is the difference between a Custom Object and an External Object?
You’d like to be able to query a list of the Lightning Platform account records created in the past 90 days and display them in a table. Which Lightning Platform tool would best support that need?
Building on the data model you’ve started for Packt Gear, you determine that the guide for a hike should receive an email alert every time a new hiker registers for their hike. What declarative automation tool should you leverage to meet this need?
CSRs need to go through a series of steps whenever they generate a new coupon code for a customer. Each of these steps is displayed on a different screen and each builds upon the previous. Which of the following best meets that need:
1. Flow Builder
2. Custom Apex Code
3. An AppExchange solution?