What exactly do ISVs do on AppExchange?

Picture yourself strolling through the bustling Salesforce neighborhood, admiring the shiny skyscrapers of business functionality. The streets are filled with AppExchange partners, the superheroes of this metropolis, working tirelessly to make Salesforce an even better place to be.

So, what exactly do these ISV partners do on AppExchange? Let’s take a look:

• Enhancing Salesforce’s capabilities: ISVs work to augment Salesforce’s existing functionalities. They focus on helping customers derive more value from the platform by extending and refining its features.
• Addressing specific needs: These partners identify and address areas where Salesforce’s offerings might be limited or lacking. By developing solutions for these areas, they ensure that users have a more comprehensive and seamless experience with Salesforce.
• Providing industry-specific solutions: ISVs specialize in creating apps tailored to particular...