The why/how/what strategy of presenting
When speaking on a less formal level, the why/how/what strategy is a quick and easy way to create a presentation worthy of praise. It is quite simple, as shown:
- Tell your audience why this question is important without really getting into what you are actually doing.
- Then, get into how you tackled this problem, using data mining, data cleaning, hypothesis testing, and so on.
- Finally, tell them what your outcomes mean for the audience.
This model is borrowed from famous advertisements. The kind where they would not even tell you what the product was until 3 seconds left. They want to catch your attention and then, finally, reveal what it was that was so exciting. Consider the following example:
"Hello everyone, I am here to tell you about why we seem to have a hard time focusing on our job when the Olympics are being aired. After mining survey results and merging this data with company-standard work performance data, I was able to find a correlation...
