One more thing…
The case studies shared in this chapter detailed projects in which stakeholders asked UX for assistance with specific problems. However, this approach is not just reserved for when someone comes to you for help. One of the most exciting aspects of this business-focused approach to UX is that you can use it to find opportunities more easily than ever before.
Here are some steps to get you started:
Begin by researching areas within your company or other companies that interest you, such as the company's customer-service team or a software application used by the sales team or some other group.
Think about the stakeholders/clients you have worked with in the past. What business improvements can you identify for them that would provide value if they were improved?
Ask these same stakeholders to share with you the problems or pain points they are currently experiencing, letting them know that working with UX can improve business results relatively quickly.
Look at Web and mobile...
