Chapter 5. Communicating the Change

By the end of this chapter, you will be able to:

• Define different styles of communicating

• Conduct an audience analysis as an input to your communication plan

• Conduct a vehicle analysis to determine the best methods for communicating

• Build feedback methods into your communication plan

• Create a communication plan

• Improve your ability to write change communication

Now that we have identified our key stakeholders, it's time to develop a plan for communicating with them.

Throughout this chapter, the major theme you will hear over and over is: "Communicate early. Communicate often. When you think you've communicated enough, communicate some more."

I cannot stress enough the importance of communication. Time and again, I have seen situations where people assume they have successfully communicated a message, only to discover (usually too late) that the communication failed.

This brings me to another major theme you will hear both in this chapter and the next chapter on...