Optimizing product archive pages

Now that we have intuitive categories our users can browse, let’s optimize these category pages. We can make them much easier to read both for the user and also for search engines. We’re going to do the following:

• Write descriptions for the product category pages
• Clean and simplify our URLs so they’re easy to understand at a glance

When we’re done with this section, users will understand the product archive pages (category pages) and since search engines better understand your store, you should also get more inbound traffic.

Writing descriptions for product categories

One of the most important things you should do is add a description to your product category pages. To do that, follow these steps:

1. You can do this in WooCommerce in the backend through Products | Categories | {{pick a category}}:

Figure 3.4– You can customize several details on this page...