Now that we have intuitive categories our users can browse, let's optimize these pages. We can make them much easier to read for the user, which will also help search engines understand what this page is for and hopefully increase the amount of traffic they send to these pages. We're going to do the following:
- Write descriptions for the product category pages to help both users and search engines.
- Edit our URLs so they're clean and easy to read.
When we're done with this section, users will understand the product archive pages (category pages) and you should get more inbound traffic to your store.
