Branding, personalization, and content

The beauty of Salesforce Experience Cloud is its ability to quickly stand up sleek, modern digital experiences on top of a turnkey integration with Salesforce. As with any modern website, you will need to come up with a content management strategy, in addition to tailoring your site for specific users. Let’s take a look at some best practices before we review some sample questions:

• Consistent branding: Ensure that the community branding aligns with your overall corporate branding guidelines to maintain consistency across all platforms.
• Dynamic content delivery: Utilize Salesforce CMS to serve content based on user behavior, preferences, or roles to increase engagement.
• Regular content updates: Keep the content fresh and relevant. Plan regular reviews and updates to keep the community informative and engaging.
• Personalize user experiences: Use data about users to personalize the UI and content, making the experience more...