Defining Your Digital Experience Strategy

Hi there! We are excited that you have selected Mastering Salesforce Experience Cloud as your guide to all things Experience Cloud. In this book, we will walk you through your journey from creating your Experience Cloud strategy to monitoring your digital site after the release. Along the way, we will introduce you to real-world examples and leverage a fictional company to teach you how you can curate the next generation of digital experiences.

Experience Cloud is a product that helps you curate a digital storefront for your end consumers/customers. You can leverage it to have interactions with third parties. It can be your central repository, with the addition of Service Cloud, for your end consumer interactions. This will empower you to understand where your end consumers are in terms of their relationship with your company. Thus, in turn, you can respond with the appropriate tone to their concerns. The possibilities are as big as you...