Creating a landing page in HubSpot
Landing pages are dedicated web pages usually focused on getting users to take one specific action, which is usually to fill out the form on the landing page. Each landing page should have the following:
- A headline text
- An explanatory subtext
- A form
- An image or a video
In most cases, there is no navigation bar on a landing page.
HubSpot's cloning and drag and drop features make it easy to create and reuse landing pages. To create a landing page, follow these steps:
- Access the Landing pages tool by going to the top navigation bar and clicking on Marketing | Landing Pages, as illustrated in the following screenshot:
Figure 9.28 – Accessing Landing Pages
- Then, click on Create in the top right-hand corner of the page and choose Landing page, as shown in the following screenshot:
Figure 9.29 – Choosing Landing page
- A pop-up box...
