Building an Optimal Primary Data Management Capability: Core Capabilities for Success

One of the biggest misconceptions about Primary Data Management is surrounding what capabilities qualify a platform or system to be considered a Primary Data Management capability versus any other platform. There are a few core capabilities that are unique to a PDM system, and without these capabilities, you have not yet implemented a true PDM. It is common for non-experts to use the term “master” or “primary” to define a system of record, or simply a system that is the ‘preferred’ source for that particular type of data. That alone does not make a PDM. To be a PDM, a system must include the capabilities in this section, starting with deduplication.

De-duping or Deduplication

Also known as ‘Match and Merge’, Deduplication in Primary Data Management is the process of identifying and then merging duplicate data records. If your PDM Platform...