Everyone has a plan until they get punched in the mouth

At the start of this chapter, we considered a well-known quotation from General Eisenhower. Another famous quotation that could be applied in the context of strategy comes from Mike Tyson, the former world heavyweight champion: "Everyone has a plan until they get punched in the mouth." In other words, there is a benefit to having a plan, and there is merit to preparation, but ultimately it comes down to how you respond once you take that first vicious hit. In cyber warfare, this is just as true. Through the massive data breaches and nation state compromises in recent history, we have all been collectively punched in the mouth, and in many instances, knocked to the canvas. What matters now is how we leverage the knowledge we gained from getting smashed and respond intelligently to try and fix the problem. In boxing terms, we need to learn to dodge and counter.

As has been discussed, past approaches to cyber...