Summary
In this chapter, you have learned about creating a basic report, as well as discovering how and why we should automate the distribution of reports. In addition to this, you have learned how to create a visual dashboard and gained insight into some of the best dashboards used by Zoho users.
The skills and knowledge gained in this chapter will help you gain insight into which users are working with the CRM system and how it is being used. However, the main benefit of having good reports and dashboards is to enable you to measure, learn, and evolve. Measure current performance, learn from this, and use it to help make decisions on how to evolve not only the CRM system but the marketing, sales, and account management functions within your business.
In the next chapter, we will consider best practices to adopt in order to evolve your CRM system.