Collecting Analytics

Now that our site is up and running, we need to start collecting metrics to understand how it is being used. Metrics are key to operating a web application.

Google Analytics has many facets; the main three are as follows:

1. Acquisition, which measures how visitors arrive at your website
2. Behavior, which measures how visitors interact with your website
3. Conversions, which measures how visitors completed various goals on your website

Here's a look at the Behavior | Overview from my website TheJavaScriptPromise.com:

Google Analytics Behavior Overview

TheJavaScriptPromise.com is a simple one page HTML site, so the metrics are quite simple. Let's go over the various metrics on the screen:

1. Pageviews show the number of visitors
2. Unique Pageviews show the number of unique visitors
3. Avg. Time on Page shows the amount of time each user spent on the site
4. Bounce...