Chapter 9. Online Shop SEO Development
This chapter covers online shop web page optimization corresponding to SEO (Search engine optimization) requirements and how to increase prominence within search results. Several things determine the effectiveness of SEO (that is, how to ensure that your web page would be easy to find on the Internet); nevertheless there are not many basic principles of SEO. It is possible to achieve good results by using just a few simple techniques.
The topics covered in this chapter are:
Title tags
Keyword selection
Page content and description
Anchor text
Some extensions for SEO
By the end of this chapter, you should know how to structure content and modify web page source for powerful SEO results.
The importance of SEO
As important as it is to create a visually attractive web page with all the necessary functions that allow finding information about the company—in our case, where to buy berries—it is important to take some steps so that the online shop can be found on the...
