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The Immersive Metaverse Playbook for Business Leaders

You're reading from   The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

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Product type Paperback
Published in Nov 2023
Publisher Packt
ISBN-13 9781837632848
Length 458 pages
Edition 1st Edition
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Authors (2):
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Robert Scoble Robert Scoble
Author Profile Icon Robert Scoble
Robert Scoble
Irena Cronin Irena Cronin
Author Profile Icon Irena Cronin
Irena Cronin
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Toc

Table of Contents (22) Chapters Close

Preface 1. Part 1: The Reality of the AR/MR Metaverse FREE CHAPTER
2. Chapter 1: The What and Why of the Metaverse 3. Chapter 2: Augmented Reality Status Quo 4. Chapter 3: Where Is Virtual Reality Heading? 5. Chapter 4: The Value of Using 3D Visuals to Interact 6. Part 2: Key Technologies That Power the Metaverse
7. Chapter 5: Understanding Perception Technologies 8. Chapter 6: The Different Types of Computing Technologies 9. Chapter 7: Where Are APIs Needed 10. Chapter 8: Making and Using 3D Models and Integrating 2D Content 11. Chapter 9: Understanding User Experience Design and User Interface 12. Part 3: Consumer and Enterprise Use Cases
13. Chapter 10: New Ways of Social Interaction 14. Chapter 11: Virtual and Onsite Work 15. Chapter 12: 3D and 2D Content Forms and Creation 16. Chapter 13: Retail Experiences 17. Part 4: Why Metaverse Redux?
18. Chapter 14: Benefits and Possible Dangers Reframed 19. Chapter 15: Future Vision 20. Index 21. Other Books You May Enjoy

The Value of Using 3D Visuals to Interact

Augmented reality (AR) and virtual reality (VR) technologies used in the Metaverse enable significant new ways of seeing and doing. Existing and professionally made 3D images and video, as well as created ones that are now easily made by consumers with generative AI (genAI), will be available to you for display and use in the Metaverse. All the 3D visuals that can be found there will provide you with a gamut of information and entertainment, and they can also be searched using AI for objects appearing there, as well as for particular language used in videos. Interactivity made possible by apps and digital assistants will greatly enhance the way you do things, in addition to introducing new ways of doing them.

In this chapter, we’re going to cover the following main topics:

  • What is meant by 3D synthetic reality (SR) and how relevant genAI is
  • How the Metaverse is bringing about a massive amount of easily available 3D visual...
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