Writing the executive summary is probably the most intimidating phase of the whole analytical process. When we need to give concrete advice for an action, we are always on a slippery slope, because it involves a prediction of future events. However, our task is to be as objective as possible and to provide the most useful business advice, based on the data that we have.
Recommendation and executive summary
Getting ready
It's time to wrap up our Story, so we will need all the sheets that we have made in this chapter so far:
- Awareness
- Recycling
- Aware but not recycling
- Awareness by Age
- Awareness by reading labels
- Reading labels by age
