As we discussed in the first section of this book, there are several standard objects, such as Accounts, Contacts, Opportunities, Leads, and Cases, all of which are part of the foundations for customer relationship management and sales.
Outside these core objects, there may be other use cases where you'll need to create new custom objects to handle a business use case. Objects, also known as database tables, allow you to build the infrastructure needed to store this information. Objects are similar to spreadsheets, where the object is the tab, the columns are the fields, and the rows are the actual data that's created and inserted into these objects. Let's take a look at a business use case where you may need to create a custom object.
