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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801817035
Length 458 pages
Edition 1st Edition
Concepts
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Author (1):
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Mike King Mike King
Author Profile Icon Mike King
Mike King
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Table of Contents (20) Chapters Close

Preface 1. Section 1 Customer 360 Component Products
2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER 3. Chapter2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution 7. Section 2 Architecture of Customer 360 Solutions
8. Chapter 6: Role of a Solution Architect 9. Chapter 7: Integration Architecture Options 10. Chapter 8: Creating a 360° View of the Customer 11. Chapter 9: Supporting Key Business Scenarios 12. Chapter 10: Enterprise Integration Strategies 13. Section 3 Salesforce-Certified B2C Solution Architect
14. Chapter 11: Exam Preparation Tools and Techniques 15. Chapter 12: Prerequisite Certifications 16. Chapter 13: Commerce and Integration 17. Chapter 14: Certification Scenarios 18. Assessments 19. Other Books You May Enjoy

Chapter 6: Role of a Solution Architect

It takes a team to successfully design and implement a B2C solution that spans multiple products, provides a comprehensive view of customer data, allows seamless experiences for both customers and employees, and meets business stakeholder needs. No one person should be expected to know enough about these different components to design in-depth solutions on each, nor would one person ever have sufficient time to do so. The job of the B2C solution architect is to provide a unified vision across technology to bring this solution to life, working closely with a larger team.

In this chapter, we're going to examine what it truly means to be a B2C solution architect. Somewhere between platform technical architects, the ultimate specialist, and enterprise architects, who focus on the interaction between systems rather than the details of a particular component, sits the B2C solution architect. In this role, you're expected to understand...

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