The UX researcher can either do the recruiting themselves or involve a third party. The advantages and disadvantages of both approaches are described in the following sections.
How to find participants
Self-recruiting
The self-recruiting UX researcher can find participants through different means, including asking coworkers and friends and family of coworkers to participate, using advertisements or identifying existing customers that are willing to provide feedback.
Coworkers
Coworkers are one of the most easily accessible and cheapest groups of participants...
