Creativity in Instructional Design

“You can’t use up creativity. The more you use, the more you have.”

– Maya Angelou

Creativity means different things to a lot of people. In this chapter, we’ll whittle creativity down from an ethereal (and sometimes daunting) concept to a within-grasp, daily practice.

Figure 4.1 – The Four Competencies Model

In this chapter, we’ll review:

• The meaning of creativity
• Ways to develop your creativity – and why it’s important in instructional design
• Creativity as applied to instructional design and creative problem solving
• A real-world design thinking use case
• Resources to help you to continue to build your creativity