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Effective Platform Product Management

You're reading from   Effective Platform Product Management An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801811354
Length 286 pages
Edition 1st Edition
Tools
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Author (1):
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Tabassum Memon Tabassum Memon
Author Profile Icon Tabassum Memon
Tabassum Memon
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Toc

Table of Contents (15) Chapters Close

Preface 1. Section 1: Building the Right Strategy for the Platform Business Model
2. Chapter 1: Fundamentals of Platform Business Models FREE CHAPTER 3. Chapter 2: Differences between Linear Products and Platforms 4. Chapter 3: Research and Validation 5. Chapter 4: Building a Platform Strategy 6. Section 2: Building the Platform
7. Chapter 5: Defining the MVP and Creating a Platform Roadmap 8. Chapter 6: Launching the Platform 9. Chapter 7: Creating a Platform Operating Model 10. Section 3: Measuring the Performance of the Platform
11. Chapter 8: Metrics to Measure the Platform Outcome 12. Chapter 9:Ongoing Backlog Prioritization 13. Chapter 10: Moving from Linear Products to Platforms 14. Other Books You May Enjoy

Summary

In this chapter, we understood what an operating model is and the critical components of a strong and robust operating model. We learned that for an operating model to be effective, it must be flexible, able to create a collaborative environment for teams, and focus on creating value. We looked at the difference between the platform operating model and the linear product operating model.

We then dived deeper into each of the components of the operating model from the platform's perspective. We looked at the platform team structure and the different teams within the digital and non-digital space. We learned that the digital team structure should reflect the modular architecture, and each module (framework, service, or channel) must have a single owner. Non-digital teams are mostly business operations teams, such as sales, finance, marketing, and customer support. In the initial phases, when the platform and the overall business size are small, one team can own multiple...

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