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Cracking the Product Marketing Code

You're reading from   Cracking the Product Marketing Code Craft winning go-to-market strategies for market domination

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Product type Paperback
Published in Oct 2023
Publisher Packt
ISBN-13 9781837632763
Length 292 pages
Edition 1st Edition
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Authors (2):
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Daniel Kuperman Daniel Kuperman
Author Profile Icon Daniel Kuperman
Daniel Kuperman
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Iman Bayatra Iman Bayatra
Author Profile Icon Iman Bayatra
Iman Bayatra
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Iman Bayatra, a director of product marketing at Coachendo, has been a PMA community member since its founding. She is a PMA ambassador and has contributed to many PMA projects. Iman has a breadth of experience in bringing new products to market, positioning existing products for expansion and driving sustainable revenue growth at tech companies.
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Table of Contents (19) Chapters Close

Preface 1. Part 1 – Introduction
2. Chapter 1: Introducing Product Marketing FREE CHAPTER 3. Chapter 2: Inbound Product Marketing – Product Innovation 4. Chapter 3: Outbound Product Marketing – Driving Product Adoption and Growth 5. Part 2 – Driving Product Enhancement with Inbound Strategies
6. Chapter 4: Market Research and Competitive Analysis - Strategies to Enhance Innovation 7. Chapter 5: Customer Research – Creating an Effective Voice for Customer Programs 8. Chapter 6: Influencing the Product Roadmap 9. Chapter 7: Customer Segmentation and Personas 10. Part 3 – Outbound: Strategies for Product Adoption and Exponential Growth
11. Chapter 8: Competitive Positioning and Messaging for Growth 12. Chapter 9: GTM Strategies for Exponential Growth 13. Chapter 10: Enable Your Sales Team and Maximize Effectiveness 14. Part 4 – Impactful Collaboration and Value Creation
15. Chapter 11: Ensure Internal Stakeholders Buy-In 16. Chapter 12: Analyst Relations (AR) 17. Index 18. Other Books You May Enjoy

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Authors (2)

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Profile icon Daniel Kuperman
Daniel Kuperman
Read more
See other products by Daniel Kuperman
Profile icon Iman Bayatra
Iman Bayatra
LinkedIn icon
Iman Bayatra, a director of product marketing at Coachendo, has been a PMA community member since its founding. She is a PMA ambassador and has contributed to many PMA projects. Iman has a breadth of experience in bringing new products to market, positioning existing products for expansion and driving sustainable revenue growth at tech companies.
Read more
See other products by Iman Bayatra
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