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Building E-Commerce Solutions with WooCommerce, Second Edition

You're reading from   Building E-Commerce Solutions with WooCommerce, Second Edition Transform your WordPress website into a fully-featured e-commerce store with the power of WooCommerce

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Product type Paperback
Published in Dec 2015
Publisher
ISBN-13 9781785881565
Length 194 pages
Edition 2nd Edition
Concepts
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Author (1):
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Robbert Ravensbergen Robbert Ravensbergen
Author Profile Icon Robbert Ravensbergen
Robbert Ravensbergen
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Toc

Popular and useful WooCommerce plugins


Now that we've seen where to go for WooCommerce extensions, which ones will be useful to our store? Although WooCommerce already offers all the basic functions for an online store, there's always something that we can improve or need to do differently.

WooCommerce and Google Analytics integration

Once your store is up and running, it's important to start working on improvements. To be able to do that you first need to collect data about your visitors. Google Analytics is the free and most widely used tool to do so. If you've ever run any website before, you're probably familiar with it.

Unfortunately, even if you have already connected your website to Google Analytics, it will not track e-commerce conversions. Since that is important to have available, we need to take additional steps to solve this issue.

By searching the WordPress.org plugin repository, some plugins are available, but none of these have been actively maintained at the moment of writing...

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