Creating and understanding outbound customer journeys
Outbound customer journeys were the first customer journey to come to Dynamics 365 Marketing. Outbound customer journeys are connected to the marketing emails that you can find in the Outbound marketing area. This means that if you create a marketing email in Real-time marketing, you cannot use it in an outbound customer journey. If you want to use an email you have created in Real-time marketing, you need to use a Real-time marketing journey. In outbound customer journeys, you set up the route the customer should take when interacting with your company. This could be when they register for an event and what emails you want to send to them. A new potential customer that downloads a whitepaper should be contacted by the sales department. In other words, every way of communicating with your customer or potential customer is via a customer journey.
Now, let’s go through how we create an outbound customer journey.
