An introduction to automating your marketing processes with Zapier

Every business needs some form of marketing to make sure they get the customers physically through the door or purchasing their products and services online. What every business strives for is lead generation by means of word of mouth or recommendation; in other words, getting your valued and happy customers to do the marketing work for you. However, when you’re first starting out, the onus is on the business to get its name out there in one way or another. In the past, some of the most popular forms of marketing were newspaper and magazine ads, leaflet drops, radio ads, and, for those who could afford it, television ads, where customers were often limited to specific geographical areas. In this digital age, where we have the far reaches of the internet to attract everyone, businesses have more tools and services available for cost-effective marketing. However, with more options come more things that we need...