Benchmarking Performance, Growth Hacking, and Cost
In this chapter, we will understand the benchmarking needed to gauge product success in all its various forms. We will be looking at performance metrics from a product and growth perspective. These include value metrics, north star metrics, key performance indicators (KPIs), and objectives and key results (OKRs) that companies can use to get early signals on whether their product strategy is successful and will lead to growth hacking. We will also be discussing how companies can prepare themselves to defend their product when it’s compared to other products.
When it comes to the success of your product, it will all come down to how effectively you can communicate its value to your potential customers and put it to the test. Part of maneuvering between your sales teams and customer conversations will involve making sure the tangible benefit your AI product can bring to your customers is a big part of the sales process. When...
