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Advertising on Google: The High Performance Cookbook

You're reading from   Advertising on Google: The High Performance Cookbook Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

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Product type Paperback
Published in Jun 2013
Publisher
ISBN-13 9781849685849
Length 372 pages
Edition Edition
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Author (1):
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Kristina Cutura Kristina Cutura
Author Profile Icon Kristina Cutura
Kristina Cutura
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Table of Contents (20) Chapters Close

Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
1. Researching the Market and Competition and Setting Goals FREE CHAPTER 2. Setting up Your Account 3. Tracking beyond the Click 4. Structuring Your Account 5. Creating Relevant Keywords 6. Writing Compelling Ads 7. Budgets and Bidding 8. Running Display Ads 9. Remarketing to Past Visitors 10. Reporting and Analysis 11. Optimizing Performance 12. Advanced Strategies and Features 13. Managing AdWords Index

Finding out your ad's approval status


Each ad submitted to AdWords goes through editorial review to ensure that your ads and website comply with Google's advertising policies. Depending on your approval status, your ads might not be showing to all users, so make sure you understand your ad's status. An automated AdWords check makes the ad "eligible" to show to users with safe search turned off. Once the ads have been approved, they can be shown to all users.

How to do it...

To check the status of your ads:

  1. Click on the Campaigns tab.

  2. Click on the Ads tab.

  3. Check the Status column for each ad to see an ad's current approval status:

  4. If your ad is disapproved, you'll find out why your ad was rejected as you hover over the disapproved status speech bubble.

  5. Create a filter if you wish to easily access any disapproved ads or ads that are under review. Go to your Ads tab and click on Create filter from the Filter drop-down menu. Choose Approval Status from the available filter options, and select the ad...

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