Understanding placements
A placement is the use of a specific song or piece of music in an audio or audio-visual medium, such as a sound recording featuring a recording artist, a film, a television show, or a commercial. Your objective as a music producer should be to produce music that is not only compelling artistically but also appealing commercially and able to be used in a variety of media projects. Producing a beat, co-writing a song, or adding instrumentation to a track are just a few examples of placements.
When a producer places their music with an artist, it can result in exposure, fees, royalties, and future opportunities for collaboration with the artist and their team. Placements increase market demand and build your catalog and name recognition in the industry. They are the lifeblood of the producer’s repertoire, and what placements you strive for will determine the trajectory of your career. Now, as a heads up, not all placements are created equal. Some will...
