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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Avoiding black hat techniques and purveyors who promote them

Books like this one are of little use to black hat webmasters, who rely on shortcuts to web rankings and traffic, so we suspect our audience is predisposed to our warning about black hat techniques. You are more likely to be lured into a black hat scheme than concoct one yourself. If you honor the Google Webmaster Guidelines and produce valuable original content, you are extremely unlikely to be penalized.

But black hat providers prowl the Internet for business constantly. You may already have received e-mails about link exchanges and automated content services. Nearly 100 percent of all mass marketed traffic, link, and content services are black hat services, and should be avoided. As you promote your site and become more visible online, the number of inbound inquiries you receive will increase.

The standard black hat scam – Link exchange

This is a standard pitch you might receive through an e-mail. An innocent-sounding webmaster...

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