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WordPress Search Engine Optimization- Second Edition

You're reading from   WordPress Search Engine Optimization- Second Edition A complete guide to dominating search engines with your WordPress site

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Product type Paperback
Published in Oct 2015
Publisher
ISBN-13 9781785887642
Length 318 pages
Edition 1st Edition
Concepts
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Toc

Table of Contents (14) Chapters Close

Preface 1. Getting Started – SEO Basics FREE CHAPTER 2. Optimizing WordPress for SEO 3. Researching and Working with Keywords 4. Understanding Technical Optimization 5. Creating Optimized and Engaging Content 6. Link Building 7. Using Social Media 8. Avoiding Black Hat Techniques 9. Avoiding SEO Mistakes 10. Testing Your Site and Monitoring Your Progress A. WordPress SEO Plugins B. Other SEO Resources Index

Promoting your business or blog with YouTube

As you probably know, YouTube is a video-sharing site where anyone—including you and your business—can post videos for others to view. YouTube, just behind Facebook and Google.com, is the third most popular website worldwide in 2015, as reported by the Alexa ranking service, http://www.alexa.com/topsites. Youtube also serves as a search engine in its own right. It also happens to be owned by Google, so Google has an interest in driving search traffic to YouTube and Google does in fact include YouTube content in search results—but you have to know how to optimize your video submissions.

The leverage you'll enjoy from promoting your business with video will depend on your niche and the quality of the videos you produce. Video content, like any content, must be quality content. The biggest mistake business owners make when publishing videos online is that the videos are amateurish productions of poor quality. A low-quality...

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