Spotting keyword popularity patterns with Google Trends

Google Trends is a useful tool when trying to determine the timing of a marketing campaign and setting long-range goals. It can also give you a bigger picture than just looking at the traffic for the most recent month or monthly average, which could help you avoid seasonal keywords that have had a high traffic volume recently, but may be getting ready to drop significantly in the near future. You can also avoid keywords that are fading in popularity over time. You can find the tool at https://www.google.com/trends/.

Some keywords are obviously seasonal, such as Christmas recipes and Super Bowl party tips. However, not all seasonal keywords are so obvious. Typing a keyword into Google Trends allows you to view a graph that shows the spikes in search volume for a given term over the past ten years. With such a huge amount of data available, it is easy to see whether the search volume spikes at the same time each year.

Let us take a look...