Chapter 6. Communicating Better

Central to the success of your organization is its ability to communicate effectively. Though CiviCRM doesn't replace the hard work of crafting content and strategies, it does provide powerful tools to facilitate your communication efforts. This chapter begins by briefly reviewing how your communication efforts can improve your constituent relationships. We then outline how to:

• Communicate better

• Send e-mails to one or more constituents

• Print address labels

• Organize constituents into groups for bulk mailing

• Send a bulk e-mail

• Set up a template for bulk e-mails

• Customize the templates for system workflow messages

• Record e-mails sent to constituents from your normal e-mail client

If you're just interested in the mechanics of how to use CiviCRM to communicate with constituents, feel free to skip the next section where we discuss principles and concepts of effective communication.