Main risks

One of the main threats for an online shop is for the content of the web page to be any of the following:

• Irrelevant

• Insufficient

• Incomprehensible

When creating the information, which will be available to potential customers, it should be noted that all of the information should be evaluated from the customer's point of view—the information should tell which goods are sold on the online shop and what qualities these goods have.

In an ordinary shop, the customer has several ways to check the goods. The customer can:

• Touch the product

• See the product (quality, freshness)

• Taste the product (only in some cases, of course)

• Speak with the shopkeeper

• Read the manuals and supporting documentation of the goods

Choosing a product—if it is purchased for the first time—takes a lot of time. An online shop generally saves time that the customer spends while getting to the ordinary shop, but the amount of time spent choosing the product might be the same.

Therefore, the information on the online shop...