You're reading from The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

Product type Paperback

Published in Nov 2023

Publisher Packt

ISBN-13 9781837632848

Length 458 pages

Edition 1st Edition

Concepts

Augmented Reality

Authors (2):

Robert Scoble

Irena Cronin

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Table of Contents (22) Chapters

Preface

1. Part 1: The Reality of the AR/MR Metaverse

2. Chapter 1: The What and Why of the Metaverse FREE CHAPTER

3. Chapter 2: Augmented Reality Status Quo

4. Chapter 3: Where Is Virtual Reality Heading?

5. Chapter 4: The Value of Using 3D Visuals to Interact

6. Part 2: Key Technologies That Power the Metaverse

7. Chapter 5: Understanding Perception Technologies

8. Chapter 6: The Different Types of Computing Technologies

9. Chapter 7: Where Are APIs Needed

10. Chapter 8: Making and Using 3D Models and Integrating 2D Content

11. Chapter 9: Understanding User Experience Design and User Interface

12. Part 3: Consumer and Enterprise Use Cases

13. Chapter 10: New Ways of Social Interaction

14. Chapter 11: Virtual and Onsite Work

15. Chapter 12: 3D and 2D Content Forms and Creation

16. Chapter 13: Retail Experiences

17. Part 4: Why Metaverse Redux?

18. Chapter 14: Benefits and Possible Dangers Reframed

19. Chapter 15: Future Vision

20. Index

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21. Other Books You May Enjoy

Understanding User Experience Design and User Interface

In the realm of the Metaverse, the intricacies of user experience (UX) and user interface (UI) design manifest distinctively between VR and AR. Diving into this chapter, we’ll unpack the unique user concerns associated with VR compared to AR, highlighting the fundamental reasons behind their UX and UI disparities. As we delve deeper, we’ll also shed light on the overarching principles of UX and UI design as they seamlessly integrate and shape the comprehensive user journey within the expansive Metaverse ecosystem.

In this chapter, we’re going to cover the following main topics:

What is meant by UX and UI
How user concerns are different for VR versus AR
How UX and UI are different for VR versus AR
How UX and UI apply to the Metaverse as a whole
How good UX and UI can greatly improve business results

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You're reading from The Immersive Metaverse Playbook for Business Leaders A guide to strategic decision-making and implementation in the metaverse for improved products and services

Table of Contents (22) Chapters

Understanding User Experience Design and User Interface

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Authors (2)