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The Art of CRM

You're reading from The Art of CRM Proven strategies for modern customer relationship management

Product type Paperback

Published in May 2019

Publisher

ISBN-13 9781789538922

Length 360 pages

Edition 1st Edition

Concepts

CRM

Author (1):

Max Fatouretchi

View More author details

Table of Contents (13) Chapters

Preface

Introduction FREE CHAPTER

1. What is CRM?

2. Getting to Know Your Customer

3. Conceptualizing the CRM Design from Business Requirements

4. Architecting Your CRM Solution – Preparing for Today and Tomorrow

5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY

6. GDPR and Regulatory Compliance

7. CRM Integration Strategies

8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform

9. CRM Differentiators

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Index

Summary

Throughout this book, we will be exploring the key elements of how to build successful CRM solutions that are highly configurable, while being able to satisfy the security, usability, portability, and performance requirements of a business. At the same time, the systems we will be building will still provide a good total cost of ownership (TCO) and return on investment (ROI) ratio, very much like the Taj Mahal example we explored in this chapter.

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Published in: May 2019

Publisher:

ISBN-13: 9781789538922

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Authors (1)

Max Fatouretchi

Max Fatouretchi

Max Fatouretchi's CRM journey began 20 years ago as he started his own Customer-relationship management company in Vienna/Austria. 7 years later he joined the business solutions team of Microsoft to lead business development for CRM and ERP products, technology development, and engaging with large companies across the globe. Throughout these years he has been engaged in some 200 CRM implementations and in various continents including Europe, Asia, Latin-America and Africa. As a mentor and trainer, in 2004 he started the Academy4CRM institute, where he taught CRM classes across the Europe.

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