Exploring the benefits of ML

There are three main areas where businesses can see the benefits of ML:

• Increased revenue – With ML, you can leverage your data to quickly test new ideas in order to improve customer experiences. For example, using unsupervised learning, you can segment your customers and discover previously unknown purchase patterns, which can drive new focused campaigns for specific product or subscription offerings.
• Better operational and financial efficiency – ML increases automation and agility within your business so that you can respond to changing market conditions faster. One example is forecasting product demand more accurately. By being able to better manage inventory, organizations can see huge cost savings.
• Increased agility to respond to business risks – With ML, you can make decisions quicker than ever before. Using ML to detect anomalies, you can quickly take action when your supply chain, product quality, and other areas...