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Salesforce for Beginners

You're reading from   Salesforce for Beginners A step-by-step guide to optimize sales and marketing and automate business processes with the Salesforce platform

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781803239101
Length 532 pages
Edition 2nd Edition
Concepts
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Authors (2):
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Timothy Royer Timothy Royer
Author Profile Icon Timothy Royer
Timothy Royer
Sharif Shaalan Sharif Shaalan
Author Profile Icon Sharif Shaalan
Sharif Shaalan
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Toc

Table of Contents (24) Chapters Close

Preface 1. Getting Started with Salesforce and CRM 2. Understanding Salesforce Activities FREE CHAPTER 3. Creating and Managing Leads 4. Business Development with Accounts and Contacts 5. Driving the Sales Cycle with Opportunities 6. Achieving Business Goals Using Campaigns 7. Enhancing Customer Service with Cases 8. Business Analysis Using Reports and Dashboards 9. Setup and Configuration 10. An Overview of Sharing and Visibility 11. User Management and Data Security 12. Managing Projects with Sandboxes and Change Sets 13. Using Data Modeling to Configure Objects for Your Business 14. Lightning Experience Customization 15. Extending Functionality with Third-Party Applications and Salesforce Mobile 16. Salesforce Flow 17. Approval Processes 18. Assignment Rules 19. Data Integrity with Formulas and Validations 20. Testing and Debugging 21. Assessment
22. Other Books You May Enjoy
23. Index

Understanding how lead conversion takes place

When you call Brenda, she seems very interested, which is a good sign! You decide to convert the lead.

When a lead is converted, something very important happens. The lead disappears from the system (It disappears only on the frontend, it is still available for reporting on the backend) and it turns into three records. It becomes an account, an opportunity, and a contact. All the information about the company goes to the account, the information about the person goes to the contact, and the information about the actual sale goes to the opportunity. This is an important step in the sales process since this is the point where you stop working with a lead and instead start working with an opportunity.

Let's look at how to convert a lead:

  1. To convert a lead, navigate to the lead record you created and click on Converted (see label 1 in the following screenshot), then click on Select Converted Status (see label 2 in the following screenshot...

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