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Salesforce for Beginners

You're reading from   Salesforce for Beginners A step-by-step guide to optimize sales and marketing and automate business processes with the Salesforce platform

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Product type Paperback
Published in Oct 2022
Publisher Packt
ISBN-13 9781803239101
Length 532 pages
Edition 2nd Edition
Concepts
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Authors (2):
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Timothy Royer Timothy Royer
Author Profile Icon Timothy Royer
Timothy Royer
Sharif Shaalan Sharif Shaalan
Author Profile Icon Sharif Shaalan
Sharif Shaalan
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Toc

Table of Contents (24) Chapters Close

Preface 1. Getting Started with Salesforce and CRM 2. Understanding Salesforce Activities FREE CHAPTER 3. Creating and Managing Leads 4. Business Development with Accounts and Contacts 5. Driving the Sales Cycle with Opportunities 6. Achieving Business Goals Using Campaigns 7. Enhancing Customer Service with Cases 8. Business Analysis Using Reports and Dashboards 9. Setup and Configuration 10. An Overview of Sharing and Visibility 11. User Management and Data Security 12. Managing Projects with Sandboxes and Change Sets 13. Using Data Modeling to Configure Objects for Your Business 14. Lightning Experience Customization 15. Extending Functionality with Third-Party Applications and Salesforce Mobile 16. Salesforce Flow 17. Approval Processes 18. Assignment Rules 19. Data Integrity with Formulas and Validations 20. Testing and Debugging 21. Assessment
22. Other Books You May Enjoy
23. Index

Creating lead assignment rules

Lead assignment rules are a great tool for assigning lead records automatically. Knowing the capabilities of lead assignment rules will lead to fewer clicks for your users and quicker business process execution when working with leads. Lead assignment rules are created in the Setup section of Salesforce. Let’s learn how to create a lead assignment rule.

Business use case

You are the Salesforce admin for XYZ Widgets. The sales manager has a use case where any new lead created in Salesforce needs to be assigned to a specific user based on the State/Province field of the lead. Leads with a state/province of New York will be assigned to one user, while leads with a state/province of New Jersey will be assigned to another. Let’s learn how to build this.

Lead assignment rules in action

To create a lead assignment rule, we need to perform a few steps:

  1. Navigate to the Setup page | the Home tab | Feature Settings | Lead...
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