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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801817035
Length 458 pages
Edition 1st Edition
Concepts
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Author (1):
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Mike King Mike King
Author Profile Icon Mike King
Mike King
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Toc

Table of Contents (20) Chapters Close

Preface 1. Section 1 Customer 360 Component Products
2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER 3. Chapter2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution 7. Section 2 Architecture of Customer 360 Solutions
8. Chapter 6: Role of a Solution Architect 9. Chapter 7: Integration Architecture Options 10. Chapter 8: Creating a 360° View of the Customer 11. Chapter 9: Supporting Key Business Scenarios 12. Chapter 10: Enterprise Integration Strategies 13. Section 3 Salesforce-Certified B2C Solution Architect
14. Chapter 11: Exam Preparation Tools and Techniques 15. Chapter 12: Prerequisite Certifications 16. Chapter 13: Commerce and Integration 17. Chapter 14: Certification Scenarios 18. Assessments 19. Other Books You May Enjoy

Service Cloud capabilities

Service Cloud adds everything you need to turn the world's #1 CRM into the hub of an optimum customer service experience. As a B2C solution architect, you'll need to understand what capabilities a base Service Cloud license adds to the Salesforce Platform, where additional licenses can be added to unlock additional features, and how it supports your overall B2C solution.

The most important Service Cloud capabilities in this context include robust case management tools, chat support, knowledge management, service contracts and entitlements, Computer Telephony Integration (CTI), and Omni-Channel routing.

Service Cloud editions

Service Cloud, like most Salesforce Platform-based products, is available in multiple editions. The four options for Service Cloud editions are as follows:

  1. Essentials
  2. Professional
  3. Enterprise
  4. Unlimited

Of the capabilities outlined in this chapter, most are available in either Enterprise or...

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