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Salesforce B2C Solution Architect's Handbook

You're reading from   Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

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Product type Paperback
Published in Nov 2021
Publisher Packt
ISBN-13 9781801817035
Length 458 pages
Edition 1st Edition
Concepts
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Author (1):
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Mike King Mike King
Author Profile Icon Mike King
Mike King
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Table of Contents (20) Chapters Close

Preface 1. Section 1 Customer 360 Component Products
2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER 3. Chapter2: Supporting Your Customers with Service Cloud 4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C 5. Chapter 4: Engaging Customers with Marketing Cloud 6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution 7. Section 2 Architecture of Customer 360 Solutions
8. Chapter 6: Role of a Solution Architect 9. Chapter 7: Integration Architecture Options 10. Chapter 8: Creating a 360° View of the Customer 11. Chapter 9: Supporting Key Business Scenarios 12. Chapter 10: Enterprise Integration Strategies 13. Section 3 Salesforce-Certified B2C Solution Architect
14. Chapter 11: Exam Preparation Tools and Techniques 15. Chapter 12: Prerequisite Certifications 16. Chapter 13: Commerce and Integration 17. Chapter 14: Certification Scenarios 18. Assessments 19. Other Books You May Enjoy

MuleSoft and Heroku in Customer 360

MuleSoft and Heroku are Salesforce acquisitions that are not part of the core Salesforce Platform. Despite that, or perhaps because of it, they can play a unique role in a B2C solution, especially for larger enterprises with more complex data and integration needs.

MuleSoft in Customer 360

MuleSoft is an integration and API platform designed to form the backbone of a larger enterprise integration strategy. When properly leveraged, a solution such as MuleSoft can significantly reduce the time and cost of integration work at scale by creating consistent APIs across disparate technology solutions. In principle, when leveraging MuleSoft in an integrated solution instead of integrating each component point to point, each would be integrated with MuleSoft and MuleSoft would handle the orchestration between them.

MuleSoft value proposition

It may at first seem counterintuitive to say that adding an additional product to the solution could simplify...

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