You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Marketing Cloud design considerations

Just as with Service Cloud and B2C Commerce, there are a few Marketing Cloud constraints that you'll need to be aware of when designing solutions that incorporate this suite of products. In the following sections, we'll cover Marketing Cloud design constraints based on edition and data import volume guidelines.

Marketing Cloud edition constraints

In addition to controlling which features you have access to within Marketing Cloud, as described in the Marketing Cloud capabilities section, the edition of Marketing Cloud also sets certain constraints, as shown in the following table:

Table 4.1 – Marketing Cloud editions

The preceding table shows the included events or objects of each type by Marketing Cloud edition (if any). Cells marked with a $ indicate capabilities available for an extra cost. Capabilities marked with a – indicate capabilities not available with the given edition. For any cells...