You're reading from Salesforce B2C Solution Architect's Handbook Design scalable and cohesive business-to-consumer experiences with Salesforce Customer 360

Product type Paperback

Published in Nov 2021

Publisher Packt

ISBN-13 9781801817035

Length 458 pages

Edition 1st Edition

Tools

Salesforce

Concepts

CRM

Author (1):

Mike King

View More author details

Table of Contents (20) Chapters

Preface

1. Section 1 Customer 360 Component Products

2. Chapter 1: Demystifying Salesforce, Customer 360, and Digital 360 FREE CHAPTER

3. Chapter2: Supporting Your Customers with Service Cloud

4. Chapter 3: Direct-to-Consumer Selling with Commerce Cloud B2C

5. Chapter 4: Engaging Customers with Marketing Cloud

6. Chapter 5: Salesforce Ecosystem – Building a Complete Solution

7. Section 2 Architecture of Customer 360 Solutions

8. Chapter 6: Role of a Solution Architect

9. Chapter 7: Integration Architecture Options

10. Chapter 8: Creating a 360° View of the Customer

11. Chapter 9: Supporting Key Business Scenarios

12. Chapter 10: Enterprise Integration Strategies

13. Section 3 Salesforce-Certified B2C Solution Architect

14. Chapter 11: Exam Preparation Tools and Techniques

15. Chapter 12: Prerequisite Certifications

16. Chapter 13: Commerce and Integration

17. Chapter 14: Certification Scenarios

18. Assessments

19. Other Books You May Enjoy

Summary

After reading this chapter, you should be well-equipped to discuss the role of B2C Commerce in a larger solution, including its capabilities, integration points, and possible complementary products in the Commerce Cloud family.

You should be able to work with your client or your organization to evaluate options for building a user experience on the B2C Commerce platform using SFRA or mixing-and-matching headless experiences that are delivered with the B2C Commerce REST API options. You should also have a basic understanding of what a merchant can manage in B2C Commerce as it relates to other products in the solution.

When designing solutions that leverage customization built on B2C Commerce, you should have an understanding of the possible data model extension points and the limitations of Custom Objects. You should also be familiar with the two REST API integration options, OCAPI and Commerce APIs, as well as the design considerations and authentication mechanisms for...