Chapter 3. Building Sponsorship for the Change
By the end of this chapter, you will be able to:
List the four main sponsorship groups
Define the characteristics of each group
Develop ways to work with each group
Create a sponsorship plan
When you look at the Pillars of Change, as shown in the following figure, you'll notice that Sponsorship isn't actually a pillar. It is the foundation of the entire change program. Sponsorship is the support required to make the adoption of the change a success.
In this chapter, we'll be looking at four groups whose sponsorship and support is important to the successful adoption of the change. Depending on the size and type of your project, you may only have one or two of these groups, or all four. You can build the sponsorship groups that are right for your organization and the change you are aiming for.
Steering committee
Executive sponsors
Change agents
Super users
Combined, these four groups and the project team form your change network. They work together to support...
