Mobile app analytics

Application analytics and crash reporting tools have been around for a long time. The idea of application analytics is to collect data about your users, their behavior within your application, the features they use—or don't use—and how often they use those features or the application itself. The idea of crash reporting is to collect crash or error data from within the application. In both cases, the information collected is typically aggregated into a single dashboard-like interface, so that you and other members on the application team can analyze it.

Application analytics are also extremely important to a product's life cycle and its stakeholders, as they provide real insight into the application and can help drive key business decisions about the product. For example, a feature that was thought to be very important to users might show up in analytics data as something that users aren't actually utilizing as much as anticipated...