What this book covers

Chapter 1, Defining Your Digital Experience Strategy, helps you determine your target audience, identify your stakeholders, and determine if Salesforce Experience Cloud is right for your organization.

Chapter 2, Translating Your Audience and Interactions into Meaningful Technology Features, teaches you how to organize your stakeholder feedback and connect it to Experience Cloud features.

Chapter 3, Technology Component Identification – Which Parts of Experience Cloud Do I need? aids you in aligning your features to technology stacks and determine your optimal technical stack.

Chapter 4, Curating Data Models, explains how to determine the data you need to create an Enterprise Relationship Diagram.

Chapter 5, Understanding Experience Cloud Templates, covers your options for basic and custom site templates in Salesforce Experience Cloud.

Chapter 6, When to Use Aura Components, Lightning Web Components, and Lightning Runtime Components, teaches the difference between the custom UI development components and when to use them.

Chapter 7, Leveraging Screen Flows versus Apex explains when to use the declarative tool, Flow instead of Apex to accomplish complex UX.

Chapter 8, Understanding Inputs – Emails, Chats, and Text Messages, talks about the digital communication offerings within Salesforce Experience Cloud.

Chapter 9, Marketing Automation Setup, explains how marketing automation works and what tools are available in Salesforce and third-party tech stacks.

Chapter 10, Leveraging Case Management and Knowledge Bases, covers how to implement scalable Salesforce Service Cloud solutions in Experience Cloud.

Chapter 11, Security – Authentication, Data Sharing, and Encryption, teaches you to define a security model and leverage common web security techniques to keep your Experience Cloud site safe.

Chapter 12, Monitoring Your Site – Salesforce Native Reporting, explains how to leverage native and third-party reports to monitor your Experience Cloud site.

Chapter 13, Site Launch, Maintenance and Moderation, helps you plan for your site launch, and create maintenance and moderation strategies to keep your site fresh.

Chapter 14, Best Practices and Certification Test Preparation, helps you put your knowledge to the test and prepare for the Salesforce Experience Cloud Certification.