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Learning Social Media Analytics with R

You're reading from Learning Social Media Analytics with R Transform data from social media platforms into actionable business insights

Product type Paperback

Published in May 2017

Publisher Packt

ISBN-13 9781787127524

Length 394 pages

Edition 1st Edition

Languages

R

Tools

GitHub

Concepts

Data Analysis

Authors (4):

Raghav Bali

Dipanjan Sarkar

Karthik Ganapathy

Tushar Sharma

View More author details

Table of Contents (10) Chapters

Preface

1. Getting Started with R and Social Media Analytics

2. Twitter – What's Happening with 140 Characters FREE CHAPTER

3. Analyzing Social Networks and Brand Engagements with Facebook

4. Foursquare – Are You Checked in Yet?

5. Analyzing Software Collaboration Trends I – Social Coding with GitHub

6. Analyzing Software Collaboration Trends II - Answering Your Questions with StackExchange

7. Believe What You See – Flickr Data Analysis

8. News – The Collective Social Media!

Index

Summary

I really appreciate and commend your efforts to stay with me to the end of this chapter. We went on a long and fruitful journey looking at the possibilities of tapping the potential goldmine that exists in Facebook's data stores. We looked at the Graph API and the Rfacebook package and harnessed it efficiently to extract and curate data from Facebook. We covered several important use-cases to understanding the basic use of the Graph API, analyzing your own personal social network of friends, and even learnt concepts of social network analysis by leveraging the igraph package. We built on these concepts and analyzed an even larger social network of Facebook brand pages related to English Football and applied more advanced concepts of social network analysis. Finally, we looked at Facebook page data and analyzed brand page and user engagements on Facebook, based on several different attributes and variables. We also mined trending posts and influential users from this data. You...

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Authors (4)

Karthik Ganapathy

Karthik Ganapathy

Contacted for Reviewing

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Sarkar

Sarkar

Aurobindo Sarkar leads a team of data scientists and engineers at Session AI, developing cloud-based ML models for in-session marketing in e-commerce and retail. As a former CTO at multiple SaaS startups, he has architected secure, scalable, and highly available AWS cloud applications. His research interests now focus on AWS-based large-scale transformer models for NLP and HFT models for the futures and options market. Aurobindo holds a bachelor's degree in engineering from IIT Delhi, a master's in management from the Indian Institute of Science Bangalore, and a master's in computer science from New York University.

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Sharma

Sharma

Tushar Sharma has a master's degree specializing in data science from the International Institute of Information Technology, Bangalore. He works as a data scientist with Intel. In his previous job he used to work as a research engineer for a financial consultancy firm. His work involves handling big data at scale generated by the massive infrastructure at Intel. He engineers and delivers end to end solutions on this data using the latest machine learning tools and frameworks. He is proficient in R, Python, Spark, and mathematical aspects of machine learning among other things. Tushar has a keen interest in everything related to technology. He likes to read a wide array of books ranging from history to philosophy and beyond. He is a running enthusiast and likes to play badminton and tennis.

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Raghav Bali

Raghav Bali

Raghav Bali is a Staff Data Scientist at Delivery Hero, a leading food delivery service headquartered in Berlin, Germany. With 12+ years of expertise, he specializes in research and development of enterprise-level solutions leveraging Machine Learning, Deep Learning, Natural Language Processing, and Recommendation Engines for practical business applications. Besides his professional endeavors, Raghav is an esteemed mentor and an accomplished public speaker. He has contributed to multiple peer-reviewed papers and authored multiple well received books. Additionally, he holds co-inventor credits on multiple patents in healthcare, machine learning, deep learning, and natural language processing.

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