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Learning Magento 2 Administration

You're reading from   Learning Magento 2 Administration Maximize the power of Magento 2 to improve your e-commerce business

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Product type Paperback
Published in May 2016
Publisher
ISBN-13 9781783288250
Length 300 pages
Edition 1st Edition
Languages
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Concepts
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Authors (2):
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Cyndi Williams Cyndi Williams
Author Profile Icon Cyndi Williams
Cyndi Williams
Cyndi Williams has worked alongside Bret Williamsher husband of 35 yearsbuilding and managing e-commerce solutions, including their own successful online business, which they established in 2005, and later sold in 2009. As President of novusweb, llc, which is based in Austin, Texas, Cyndi focuses on managing online operations for select clients. Cyndi is an expert in operating Magento-based stores, as well as fulfillment, advertising, and social media management.
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Bret Williams Bret Williams
Author Profile Icon Bret Williams
Bret Williams
Bret Williams, for over 20 years, has engineered the creation of hundreds of websites, including many profitable e-commerce properties and several Internet firsts. Beginning with version 1.3 of Magento CE, Bret began an odyssey of becoming one of the foremost experts on leveraging Magento to build successful online businesses. Today, as CEO of novusweb llc, Bret continues to provide e-commerce management services from his office in Austin, Texas. Bret authored the wildly popular Mastering Magento, and he is the co-author of Magento 2 Administrator's Guide (Packt Publishing) with his wife and business partner, Cyndi. His company also owns MageDaily website, a Magento news and reviews blog, and MageRevolution, which sells Magento enhancements.
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Table of Contents (11) Chapters Close

Preface 1. Introducing Magento 2 FREE CHAPTER 2. Settings and Configurations 3. Catalogs and Stores 4. Preparing to Sell 5. Products 6. Themes 7. Content and SEO 8. Promotions and Communication 9. Security and Administration 10. Startup Checklist

Adding content

Content encompasses a broad swath within an e-commerce site, as discussed in Chapter 7, Content and SEO. It is never misspent time when invested on reviewing and enhancing the content and SEO components of your store.

Before you launch, you should confirm that you included the following:

  • A privacy policy
  • Site use terms and conditions
  • Shipping and return policies
  • Information or tools for requesting support
  • Contact information
  • Information about your company

If you do not have experience with SEO-optimized content, you may want to employ an e-commerce content specialist to assist you so that your content is most effective.

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Authors (2)

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Profile icon Bret Williams
Bret Williams
Bret Williams, for over 20 years, has engineered the creation of hundreds of websites, including many profitable e-commerce properties and several Internet firsts. Beginning with version 1.3 of Magento CE, Bret began an odyssey of becoming one of the foremost experts on leveraging Magento to build successful online businesses. Today, as CEO of novusweb llc, Bret continues to provide e-commerce management services from his office in Austin, Texas. Bret authored the wildly popular Mastering Magento, and he is the co-author of Magento 2 Administrator's Guide (Packt Publishing) with his wife and business partner, Cyndi. His company also owns MageDaily website, a Magento news and reviews blog, and MageRevolution, which sells Magento enhancements.
Read more
See other products by Bret Williams
Profile icon Williams
Williams
Cyndi Williams has worked alongside Bret Williamsher husband of 35 yearsbuilding and managing e-commerce solutions, including their own successful online business, which they established in 2005, and later sold in 2009. As President of novusweb, llc, which is based in Austin, Texas, Cyndi focuses on managing online operations for select clients. Cyndi is an expert in operating Magento-based stores, as well as fulfillment, advertising, and social media management.
Read more
See other products by Williams
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