Leaving money on the table

There is one really remarkable fact that sticks out from this chart. That fact is no one says anything about price. This is an indication that the restaurant chain may be “leaving money on the table.” The restaurant chain needs to consider marginally raising prices.

Another interesting fact that comes from this graph is that hardly anyone has anything to say about promotions. In fact, the restaurant chain is doing promotions. But the promotions are having little or no impact. The restaurant should consider doing some other kinds of promotions.

Giving management the message that they should be charging more and that they should be doing more effective promotions, is important news that management should hear.

But there are lots of other pieces of information that can be gleaned from what the customer is saying. Consider the graph in Fig 7.3.

The most mentioned dish was penne rosa and the least mentioned dish was Wisconsin macaroni...